Marketers who are placing Facebook Ads for their business should take advantage of the remarketing capabilities of Facebook Pixel. Simply put, when a user places the Facebook Pixel on their website’s landing page, they can capture information about the users that clicked on their ad and didn’t buy! This information can help to further define your audience and improve future ads.
Additionally, the price of the item you are selling can also be captured by the pixel to help determine the ROI of the advertisement. For more tips and tricks regarding social media advertising, subscribe to our newsletter.