Search-engine optimation and marketing tips.

SEO/SEM

  • Google’s Quality Score

    I had a client this week wanting assistance with a Google AdWords account.  They had implemented a variable ad with different titles and keywords pertinent to their campaign.  The ads were running continuously and charging for impressions.  Analysing the Quality Score for each Variable, showed that only one variation had a score over 7.  This… Continue reading

  • Free Preliminary SEO Analysis

    If you’re like most people, you probably don’t have a clue how well your website is performing when potential customers search for your services.  In fact, the whole concept of website optimization is somewhat of a mystery.  To find out for sure how your site is performing and what you need to do about it, sign… Continue reading

  • Using Social Flow to Measure Engagement

    The diagram above illustrates one of the nice ways Google Analytics can be used to view the Value of traffic from a Social Media Campaign.  This graphic shows the different Social Sources and the behavior of users when they visit your website.  Each section shows the path a user took through your website when they… Continue reading

  • Search-Optimization Tips

    Organic optimization of your website or SEO, is an iterative process. Businesses need to have a process in place for continuously monitoring the results and adjusting their strategies. Search engines alter their algorithms on an ongoing basis. We can’t always know the exact combinations being used, but some things we definitely know.

    They are interested in… Continue reading

  • Local Search Tips in a Down Economy

    The recent surge in small business service companies due to the economic downturn has resulted in an abundance of web sites looking for search-engine optimization in their Website local service areas. This has given rise to many businesses looking to cash in on the demand. Some wholesale NBA jerseys of them… Continue reading

  • SEO – Nine Tips for Optimizing Your Website

    There has been much talk about search-engine optimization or getting found on the search engines under your niche market.  Additionally, small businesses are being launched at a phenomenal rates,  each with their own web presence.  In order for the small business with its limited advertising budget to be competitive, a critical need for website optimization… Continue reading