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Insider tips for leveraging social media to advertise your business and increase your customer base.

Social Media Marketing

  • Facebook Pixel

    Marketers who are placing Facebook Ads for their business should take advantage of the remarketing capabilities of Facebook Pixel.   Simply put, when a user places the Facebook Pixel on their website’s landing page, they can capture information about the users that clicked on their ad and didn’t buy!  This information can help to further define your audience… Continue reading

  • Measuring ROI of Social Media Campaigns

    There seems to be quite a bit of confusion regarding how to Measure a Social Media Marketing Campaign.  Your boss may even have asked you what the ROI was for the money spent.  Unlike Google Adwords which are targeted to potential customers when they are ready to buy a product like you have to offer,… Continue reading

  • Using Social Flow to Measure Engagement

    The diagram above illustrates one of the nice ways Google Analytics can be used to view the Value of traffic from a Social Media Campaign.  This graphic shows the different Social Sources and the behavior of users when they visit your website.  Each section shows the path a user took through your website when they… Continue reading

  • Social Media Value?

    Yesterday I spoke with a business associate whom I have known for several years. I ask her if she had considered using social media marketing to engage her customers. She revealed that she had tried to do that, but it really didn’t work for her. She is just using postcards and in person appointments for… Continue reading