Lexicon Writers Conference
In July I had the pleasure of speaking to a group of writers during the Lexicon Writers Conference in Denton, TX. There were about some 70 people in attendance including the presenters for the 1.5 day conference for writers. The majority of the people were from the local DFW area, with a handful of others across Texas. My presentation was entitled ‘Marketing Your Business on a Shoestring!’ There were both morning and afternoon time slots and both sessions were completely full as seen in this picture, further evidence that social media is the HOT topic of the year!
Most of the questions centered around strategy and frequency as well as return on investment of social media marketing. Although some of the answers are dependant on the business area and competition, the latest changes in search-engine algorithms are heavily dependant on your social connections in ranking your search-engine placement. As writers, this group is uniquely qualified to produce useful, quality content that interests their readers. I hope my training will encourage them to get started in social media and become successful!