Facebook Penalizing Low-Quality Website Links
Beginning on May 10th and continuing for the remainder of May, Facebook is modifying its algorithm to penalize a ‘poor customer experience’. They define a ‘Poor Customer Experience’ as websites or landing pages with little substantive content, large numbers of paid advertisements, and/or malicious ads. In order to determine whether your website is considered to have this definition, they are using Artificial Intelligence to understand whether new web pages shared with links have these characteristics. If they do, the post will show up lower in people’s news feeds and you may not even be able to place a Facebook ad at all!
This initiative is stemming from the social media giant’s desire to provide a good user experience to its users. As the largest and most widely used Social Media Company, their impact on advertising results of small businesses is huge. Their message seems to be, if you are small, don’t act that way by posting spam like content and advertisements on your website or landing pages. Small businesses would do well to heed the warning!
Custom Websites to Go has been in business for 12yrs, helping address the digital marketing needs of small businesses! We are happy to visit with you about any concerns you have with regard to marketing and advertising your business!