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November 2017

Monthly Archives

  • Facebook Pixel

    Marketers who are placing Facebook Ads for their business should take advantage of the remarketing capabilities of Facebook Pixel.   Simply put, when a user places the Facebook Pixel on their website’s landing page, they can capture information about the users that clicked on their ad and didn’t buy!  This information can help to further define your audience… Continue reading

  • Measuring ROI of Social Media Campaigns

    There seems to be quite a bit of confusion regarding how to Measure a Social Media Marketing Campaign.  Your boss may even have asked you what the ROI was for the money spent.  Unlike Google Adwords which are targeted to potential customers when they are ready to buy a product like you have to offer,… Continue reading

  • Google’s Quality Score

    I had a client this week wanting assistance with a Google AdWords account.  They had implemented a variable ad with different titles and keywords pertinent to their campaign.  The ads were running continuously and charging for impressions.  Analysing the Quality Score for each Variable, showed that only one variation had a score over 7.  This… Continue reading