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Facebook Pixel
Marketers who are placing Facebook Ads for their business should take advantage of the remarketing capabilities of Facebook Pixel. Simply put, when a user places the Facebook Pixel on their website’s landing page, they can capture information about the users that clicked on their ad and didn’t buy! This information can help to further define your audience… Continue reading
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Measuring ROI of Social Media Campaigns
There seems to be quite a bit of confusion regarding how to Measure a Social Media Marketing Campaign. Your boss may even have asked you what the ROI was for the money spent. Unlike Google Adwords which are targeted to potential customers when they are ready to buy a product like you have to offer,… Continue reading
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Google’s Quality Score
I had a client this week wanting assistance with a Google AdWords account. They had implemented a variable ad with different titles and keywords pertinent to their campaign. The ads were running continuously and charging for impressions. Analysing the Quality Score for each Variable, showed that only one variation had a score over 7. This… Continue reading
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Free Preliminary SEO Analysis
If you’re like most people, you probably don’t have a clue how well your website is performing when potential customers search for your services. In fact, the whole concept of website optimization is somewhat of a mystery. To find out for sure how your site is performing and what you need to do about it, sign… Continue reading
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Sep 25 2017 
Using Social Flow to Measure Engagement
The diagram above illustrates one of the nice ways Google Analytics can be used to view the Value of traffic from a Social Media Campaign. This graphic shows the different Social Sources and the behavior of users when they visit your website. Each section shows the path a user took through your website when they… Continue reading
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Facebook Penalizing Low-Quality Website Links
Beginning on May 10th and continuing for the remainder of May, Facebook is modifying its algorithm to penalize a ‘poor customer experience’. They define a ‘Poor Customer Experience’ as websites or landing pages with little substantive content, large numbers of paid advertisements, and/or malicious ads. In order to determine whether your website is considered to… Continue reading
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Shared Hosting Problems
The proliferation of WordPress as an easy to use platform has created a whole other layer of problems for the user. Because WordPress is easy to use, it is also easy to hack. If you haven’t had this happen to you yet, you definitely will at some point in the future. Shared hosting is like… Continue reading
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Social Media and a National Election
Can social media really influence action? You may have asked yourself that at one time or another. Using social media is really convenient for connecting with friends and colleagues, but does it really influence people’s actions? A recent flip-flop of two members of the Electoral College in Texas away from the Republican nominee explain that… Continue reading
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Search-Optimization Tips
Organic optimization of your website or SEO, is an iterative process. Businesses need to have a process in place for continuously monitoring the results and adjusting their strategies. Search engines alter their algorithms on an ongoing basis. We can’t always know the exact combinations being used, but some things we definitely know.
They are interested in… Continue reading
