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  • Facebook Pixel

    Marketers who are placing Facebook Ads for their business should take advantage of the remarketing capabilities of Facebook Pixel.   Simply put, when a user places the Facebook Pixel on their website’s landing page, they can capture information about the users that clicked on their ad and didn’t buy!  This information can help to further define your audience… Continue reading

  • Google’s Quality Score

    I had a client this week wanting assistance with a Google AdWords account.  They had implemented a variable ad with different titles and keywords pertinent to their campaign.  The ads were running continuously and charging for impressions.  Analysing the Quality Score for each Variable, showed that only one variation had a score over 7.  This… Continue reading

  • Free Preliminary SEO Analysis

    If you’re like most people, you probably don’t have a clue how well your website is performing when potential customers search for your services.  In fact, the whole concept of website optimization is somewhat of a mystery.  To find out for sure how your site is performing and what you need to do about it, sign… Continue reading

  • Using Social Flow to Measure Engagement

    The diagram above illustrates one of the nice ways Google Analytics can be used to view the Value of traffic from a Social Media Campaign.  This graphic shows the different Social Sources and the behavior of users when they visit your website.  Each section shows the path a user took through your website when they… Continue reading

  • Shared Hosting Problems

    The proliferation of WordPress as an easy to use platform has created a whole other layer of problems for the user.  Because WordPress is easy to use, it is also easy to hack.  If you haven’t had this happen to you yet, you definitely will at some point in the future.  Shared hosting is like… Continue reading

  • Search-Optimization Tips

    Organic optimization of your website or SEO, is an iterative process. Businesses need to have a process in place for continuously monitoring the results and adjusting their strategies. Search engines alter their algorithms on an ongoing basis. We can’t always know the exact combinations being used, but some things we definitely know.

    They are interested in… Continue reading