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search optimization

  • Google’s Quality Score

    Quality ScoreI had a client this week wanting assistance with a Google AdWords account.  They had implemented a variable ad with different titles and keywords pertinent to their campaign.  The ads were running continuously and charging for impressions.  Analysing the Quality Score for each Variable, showed that only one variation had a score over 7.  This means the ad was running continuously even during the night at a higher than normal price due to the lower quality scores.

    The solution we proposed was to develop separate landing pages for each keywords being targeted to more closely tie the Landing Page to the Ad.  Additionally, the advertised times were narrowed to specific daytime slots that had shown interaction with an increased daily bid.  The result was a vastly improved campaign performing as intended to get more tickets sold for the event.

    Remember, when running an Ad Words Campaign, it’s easy to get tunnel vision and forget about the important stuff that matters to Google!  Check your Quality Scores on all your Campaigns to maximize dollars and improve your results!

  • Free Preliminary SEO Analysis

    SEO Process

    If you’re like most people, you probably don’t have a clue how well your website is performing when potential customers search for your services.  In fact, the whole concept of website optimization is somewhat of a mystery.  To find out for sure how your site is performing and what you need to do about it, sign up for our new SEO Analysis!

    This service is absolutely FREE to you, so why wonder, Know!  To sign-up, click on the button below!

    Sign UP Today!