Nov 04 2017
There seems to be quite a bit of confusion regarding how to Measure a Social Media Marketing Campaign. Your boss may even have asked you what the ROI was for the money spent. Unlike Google Adwords which are targeted to potential customers when they are ready to buy a product like you have to offer, Social Media Campaigns cannot be evaluated directly by immediate sells or leads. However, that does not mean that they fail to be a factor in gaining new clients and ultimately growing your business.
In fact, social media has become a critical factor that Google uses to rank your website for Quality Score and User Experience which both affect your search results. Starting back in 2012 with the Penguin Algorithm updates, inbound links took less of a role in search ranking and was replaced by social media footprint. That really aligns with the intent of social media which is interacting with your audience by giving them useful information regarding their businesses. This information serves to promote the reputation of your company at the same time.
Better metrics for a Social Media Campaign might be Engagement, Number of Shares and Increased Followers of your Facebook Business Page. In today’s fast-paced instant messaging life, a potential client’s time is the best gift of all. So if you continuously provide content of value to a business owner and they begin to follow what you are saying, the conversation eventually pulls them into your leads funnel when they or someone they know have a need for one of the services you provide. That is truly how social media can work for your business to eventually drive traffic to your websites and increase your bottom-line!
Beginning on May 10th and continuing for the remainder of May, Facebook is modifying its algorithm to penalize a ‘poor customer experience’. They define a ‘Poor Customer Experience’ as websites or landing pages with little substantive content, large numbers of paid advertisements, and/or malicious ads. In order to determine whether your website is considered to have this definition, they are using Artificial Intelligence to understand whether new web pages shared with links have these characteristics. If they do, the post will show up lower in people’s news feeds and you may not even be able to place a Facebook ad at all!
This initiative is stemming from the social media giant’s desire to provide a good user experience to its users. As the largest and most widely used Social Media Company, their impact on advertising results of small businesses is huge. Their message seems to be, if you are small, don’t act that way by posting spam like content and advertisements on your website or landing pages. Small businesses would do well to heed the warning!
Custom Websites to Go has been in business for 12yrs, helping address the digital marketing needs of small businesses! We are happy to visit with you about any concerns you have with regard to marketing and advertising your business!
Oct 06 2016
William Webb Furniture is a long-standing virtual furniture broker in the DFW area. Although he is well known in the two chambers in the area, his digital footprint was almost non-existent when we were hired to handle a small social media marketing campaign for him.
Our Detailed Analysis on search and social media led us to a Facebook and Instagram campaign. The client was instructed how to increase the exposure of our campaign by recruiting his fans to follow and share our efforts. He was also encouraged to post and share message that resonated with him in order gain likeability among potential customers.
Social Media Marketing Plan
Instagram, Blog & Facebook Posting
May 28 2014
Soda Emporium is a one-of-a-kind business that offers soda lovers a chance to buy hard to find sodas and beverages around the US and the world. This very unique company can help you reconnect with your favorite beverages from back in the day or explore new beverages to enjoy with friends.
In order to showcase the best sodas they have to offer, Soda Emporium teamed up with the online marketing company Custom Websites to Go to build and maintain their Facebook page. Custom Websites to Go has taken Soda Emporium to the next level as they constantly post status updates about different drinks around the world, and share pictures that provide visitors with a vivid image of the drinks of their past as well as the drinks they can enjoy in the future. With Custom Websites to Go running their Facebook page, the number of likes have gone up to 497, and continue to grow every day.
- Custom Facebook Page
- Social Media Marketing
- Traffic Analysis